The Finest Jewelry. The Finest Customer Service.

Our parent company has been selling jewelry to independent jewelry stores for over two decades. A few years ago, we decided to officially open our doors to the public and become a premier supplier of fine jewelry.

We offer a uniquely different approach, with:

A lifelong partnership – our VIP Club provides ongoing benefits to being our customer and ensures your jewelry stays looking brand new, and it’s completely free with every Diamonds Rock purchase. (link to VIP Club benefits page)
The largest diamond and gemstone jewelry selection in the area – Unique jewelry manufactured exclusively by us.
Clearly displayed, cost-effective jewelry pricing – wholesale prices that save you 30 to 50% compared to retail stores.
An extensive selection of loose diamonds sold at 10% over cost. For diamonds that are more than a half-carat, we’ll even buy them back (or let you trade up) for 100% of your purchase price.
On-site custom design – if we don’t have what you’re looking for, we’ll be happy to create your jewelry in our workshop using the latest computer-aided design (CAD) techniques.
The highest level of personalized service – we do everything we can to be your jeweler of choice. Can’t make our store hours? Just call ahead and schedule a convenient time to meet with a consultant. And remember: there’s no pressure, and all prices are clearly marked on our display cases.
Located across from Kenwood Mall – Convenient parking lot and additional covered parking with elevator access in the rear.

After our jewelers create our merchandise on-site, we sell it directly to you – eliminating unnecessary steps and saving you money with the lowest wholesale prices.

“Diamonds Rock does a great job of understanding what you want and offering quality recommendations. Plus, they’ll design jewelry to your exact specifications.”